Manufactured in 1965, the GSX33B was an early design that later grew into the S201, S301, SG2, and SG3 models. This prototype model was evidence of Yamaha's earnest desire to enter the electric guitar market.
This guitar was sold under the name “Dynamic Guitar” pre-1966 in the days before there was a dedicated Guitar Division. It was literally Yamaha's first guitar series and included several models with specifications for different uses.
This was Yamaha's first acoustic guitar, manufactured after establishing a dedicated Guitar Division in 1966. Rather than copying overseas models, the development team used a proprietary design based on human engineering. Shown here is a model featuring the popular inner label that came to be known as the “red label.”
Yamaha’s first electric guitars officially launched in April 1966 under the names S302 and S201, which were changed one month later to SG-3 and SG-2. They featured original designs for the tremolo unit, neck joint system, and pickups, demonstrating Yamaha's penchant for individuality and innovation from our very first models.
This is one of the custom models in the L series. The guitars in this series collectively took on the peculiar name (in Japanese) of the “four L Devas” and were only sold for a four-year and nine-month period from November 1975 to July 1980. The asymmetrical body and uniquely shaped headstock make for a characteristic appearance that stands out even today. This guitar excels at nuanced expression thanks to its design emphasis on sound quality and overall balance.
This top-of-line model in the SG series was developed by pursuing the characteristic tone of the SG175 and applying the innovative techniques and technology evolving throughout the SG series. It featured a unique neck-through structure, a sustain plate, and a semi-open humbucker.
With its name standing for “Super Combinator,” the SC-1200 was the pinnacle of the SC series with its unique neck-through structure. Features included distinctive bar magnets for the pickups plus the ability to create 13 sound variations with three connected mini toggle switches for the three pickups.
In 1978, the addition of the BB-2000 raised the bar for bass guitars even higher. The BB2000 featured a neck through design like the BB-1200, with a bar magnet type pickup in the bridge position. This model was popular with many players, from jazz fusion to rock and pop artists.
The flagship model of the SG series bearing the “custom” guitar title. Newly developed pickups and a narrow bridge for lighter weight were utilized in this model, which was developed to meet the demands of players influenced by the heavy metal music emerging in the early ‘80s.
One of Yamaha’s flagship classical guitars. It incorporates the tone of S. Hernandez and Hermann Hauser I with Yamaha design and production expertise. Devoted players include Andrés Segovia and Baden Powell. (For sale in Japan only)
Yamaha’s first 5-string bass. The price topped that of the BB-3000, but since there were few high-quality mass produced 5-string basses at the time, this model was adopted by a large number of players.
This was an early custom model in the APX series of distinctively compact and small-bodied acoustic-electric guitars. It was especially well received by live stage performers due to its easy-to-handle body that made crossing over from an electric guitar relatively simple.
These models used a solid structure with a semi-acoustic body shape popular at the time. The design was developed in England rather than in Japan, and the lineup featured three models: Custom, Deluxe, and Standard. Shown here is the Deluxe model.
Our flagship model with a distinctive body that came on the market as electric guitars started to boom in popularity. Shown here is a 1995 remake of the 1965 prototype: the neck pickup is not slanted, the color is moss green (which never made it to market), and there is no fingerboard binding—all features that differ from the model launched in 1966.
The SG175, designed and developed specifically for Carlos Santana, was dubbed the "Buddha SG." The distinctive body inlay work featuring a Buddha image that was intended to convey the high quality of Japanese products to the world. The model shown commemorated 30 years of Yamaha electric guitars in 1995 and was issued and sold in Japan only.
The first model in the CPX series, which served as a compass directing a new generation of guitars excelling in both sound and design. The fret markers are decorated with international signal flags and the guitar featured a 2-way pickup system with a piezo pickup and condenser mic to deliver on the development concept of producing a natural acoustic guitar sound.